Vision and Values

Our vision is to develop a successful portfolio of food businesses which continue to reflect our founder’s sense of value for money, integrity and trustworthiness and where performance and reputation is an enduring source of pride.

To have “a business to be proud of” means that we have a set of values which we adhere to and which underpin the business. These values give us a great commercial advantage because they are real and we have lots of history to prove it!

Consideration

“Towards our people, customers and the whole of the community in which we operate.” A community should be a better place if it has one of our businesses there.
 



Integrity

“We are a business that is ethical and trustworthy.” Our word is our bond. We don’t define rights and wrongs, but have a saying “No sharp practice – you will know it when you see it.”

 

Boldness

“We are bold and deliberate in executing our commercial strategy.” The business has had to constantly reinvent and adapt itself over the years to survive and to make huge decisions about when to withdraw because “the timing was right” or because we were “flogging a dead horse” and it was time to find one with a bit more life!
 

People

“We want to attract and develop the best people who share our passion and values.” We look after our people and work hard to ensure that the trust and confidence they demonstrate by working for us is justified. It is an open and enjoyable place to work with no politics but we actively seek to develop leaders and effective management teams.
 

Commitment

“We value long term and mutually successful relationships with our business partners.” We also recognise that you need perseverance because it’s never easy to achieve your goals, but if we have enough faith in the destination we keep working at it till we get there.
 

Openness

“We value transparent and open communication and seek to be easy to do business with.” We like to think that we are open and easy people to deal with, whether that relates to our people, our customers or our suppliers. That way we can build strong long term relationships based on trust.